Two engagements. Both end with the firm owning everything.

Marketing team support

Dependent on services

What it is

A marketing team the firm doesn’t have to hire. One lead owns the account and knows the firm; specialists sit behind them for search, paid media, social, reputation, content, development, and email. The firm takes the disciplines it needs and none of the ones it doesn’t, and the scope can change as the year does.

What we run

• Search engine optimization (SEO) — the technical work, the practice-area and location pages that earn the ranking, and the links and citations behind them
• Search engine marketing (SEM) — paid search built and managed against cost per signed matter, not clicks
• Answer-engine and generative-engine optimization (AEO/GEO) — being readable, quotable, and correctly described when an assistant answers on the firm’s behalf
• Social media marketing — the channels where the firm’s clients and referral sources actually are, run at a cadence a firm can sustain
• Reputation management — reviews, directory profiles, and what appears beside the firm’s name when someone checks
• Outreach and email campaigns — built lists of named people at named organizations, a separate sending domain, and sequences that read like a person wrote them
• Email infrastructure — authentication, warmup, deliverability, and sender reputation, so the firm’s own mail keeps landing
• Website ownership and development — ongoing, on infrastructure in the firm’s own accounts
• Content — practice-area pages, attorney bios, and assets aimed at whoever sends the firm work
• Marketing operations and reporting — vendor consolidation and a monthly report against agreed metrics

What it costs

Dependent on services. The monthly fee is set by which disciplines the firm turns on and how much of each it needs, and it is quoted as one number after the audit — not a rate card, and not a percentage of ad spend. Media budget is separate and paid to the platform, never marked up.

Who it’s for

Firms of roughly 5 to 50 lawyers with no marketing team in the building — where the work currently sits with an administrator, a partner’s evenings, or a vendor nobody has audited in three years. Practice area doesn’t decide the fit; whether anyone owns the work does.

How it works

A scoped first month: audit, priorities, and a written plan the managing partner signs off on, with the disciplines and the fee attached to it. Then monthly work against that plan, with a standing check-in and a report you can forward to your management committee. Month to month after the first, cancellable on thirty days’ notice.

Website Rescue

$8,000 – $20,000 flat

What it is

A one-time migration off a vendor-locked platform — Scorpion, FindLaw, Lead Science, and the rest — onto infrastructure the firm owns outright. Every page, every redirect, every form, faster and cleaner than what it replaces. One engagement, one number, no contract renewal.

What’s included

• Full site audit and URL inventory
• Complete content migration to owned infrastructure
• Redirect mapping — no lost rankings, no dead inbound links
• Form rebuild and testing
• Performance optimization
• Structured data, so search engines and assistants describe the firm correctly
• Handoff: the firm owns the repository, the domain, and the hosting

Who it’s for

Firms paying a monthly fee for a site they cannot export, edit properly, or take with them. If leaving the vendor would mean losing the content, this is the engagement that ends that.

How it works

The fee is set after the audit, when the page count and the redirect map are known — that is what the range covers. The new site is built, crawled, and link-checked in full before anything changes publicly. Cutover is a DNS change against a site already verified. Then the accounts are transferred into the firm’s name and the engagement is over.

Outreach that reaches the inbox

Most outbound fails before anyone reads it. The list was bought and is two years stale, the sending domain has no authentication history behind it, and the campaign either lands in spam or — worse — burns the reputation of the domain the firm runs its actual business on. We run it the other way round. Lists are built to named people at named organizations, not scraped in bulk. Sending happens on a separate domain, so the firm’s own mail is never the thing at risk. Authentication and warmup come before the first send, not after the first complaint. And the sequences read like a lawyer wrote them, because a claims manager can tell in one line when one didn’t.

What we do not do is decide who the firm may contact. Bar rules govern solicitation — Florida’s Rule 4-7.18 among them — and the answer is different for a prospective client, a referring lawyer, and a claims manager at a carrier. Your compliance counsel decides who is in scope and what the message may say. We execute; your counsel opines, the same as everywhere else.

What we mean by answer-engine visibility

A share of the people who would once have searched now ask an assistant instead, and the assistant answers from what it can read: the firm’s own pages, its structured data, its profiles, and what other sites say about it. That is the work — pages that answer the question a person actually asked, markup that states plainly who the firm is and what it does, and profiles that agree with each other.

What it is not: a guarantee of placement. Nobody controls what an assistant says, the systems change without notice, and anyone promising you a ranking inside one is selling something they cannot deliver. What we can do is make the firm legible and consistent, check monthly what the major assistants actually say when asked, and fix what is wrong or missing. That is a real programme with a real report, and it stops at what is true.

How we work together

1. The firm owns everything at the end.

   Repository, domain, hosting, content, ad accounts, sending domains, prospect lists — in the firm’s accounts, in the firm’s name. If the engagement ends, nothing has to move and nothing stops working.

2. Compliance review runs through your own counsel.

   We build to the standard your compliance counsel signs off on. We execute; your counsel opines. That division is deliberate, and it does not change.

3. No long-term lock.

   Monthly work is monthly, cancellable on thirty days’ notice. Website Rescue is one fee for one scope and ends at handoff. There is no platform fee and no renewal.

4. One lead, one point of contact.

   Specialists run their own disciplines, but the firm talks to the person who owns the account and knows the matter history. No ticket queue, and no re-explaining the firm to whoever picked up the thread.

5. Media budget is yours and unmarked-up.

   Paid search and social budgets are billed by the platform to the firm’s own accounts. We are paid for the work, not for a share of what you spend.